Franchise: MAX WAX Worthing
Established: September 2019
Name: Matthew Firkins
Age: 24
Social Media Links:
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Website: www.max-wax-matthewfirkins.co.uk

Matt joined the MAX WAX team in 2019, purchasing a MAX WAX Franchise trading as MAX WAX Worthing. It was obvious Matt was a hit with customers early on as his name features all over our review pages.
We asked Matt about life before he started his Franchise.
"Prior to becoming a MAX WAX franchisee, I used to be a Marketing and Events Manager at Sussex & Surrey Life Magazine. I started my career path by leaving school at 16 and started an apprenticeship in Business and marketing before completing a level 4 diploma in Marketing by the young age of 18. I then pushed on working my way up the ladder gaining more understanding of how a business operates".
Matt on achieving a happy work/life balance:
"It's not all about MAX WAX. I enjoy spending my down time with family and friends. I've always been interested in Greyhound racing and recently became a co owner of a few racing greyhounds. Football has always been a massive interest, supporting Brighton & Hove Albion. I've got a portfolio of investments in the stock market and cryptocurrencies. I've always had a keen interest in business and this is where the desire to purchase a MAX WAX Franchise first emerged".
We asked Matt what he likes about operating as a MAX WAX Franchisee:
âI wanted to make sure my hard work and determination would secure my future and pay off. I know that more than 60% of new business fail within the first 3 years of operation. I knew I needed a helping hand and then the search for a franchise begun. Fast forward nearly 3 years and here we are".
"The franchise model at MAX WAX takes the pressure off finding your own work (especially at the start) and at the same time the freedom to put my own bookings inâ.
Like all MAX WAX Franchisees, Matt went through our 3-week in-house training programme, covering the basic aspects a foundation in preparation for what lies ahead.
Matt comments:
âThe training is very thorough, there is more to valeting and detailing than meets the eye. I really love the work I do, seeing the transformation and knowing what is achievable is the part that gives me a real buzz. If only everyone could feel and see what is achievable when deciding if they really need my valeting and detailing services at start; I guess that's where my social media and imagery of what I do is so importantâ
Matt proudly showcases his work on the usual social media platforms, which in turn get praised by his existing clients and his audience is steadily growing.
âMAX WAX Fleet have chosen me to pilot their first franchise microsite www.max-wax-matthewfirkins.co.uk . Social media is great for images and showing that my franchise is in business with recent work we have undertaken but it's not where most customers look first when they are in need of valeting and detailing servicesâ.
Managing Director, Tristan Green summarises that Matt is very well suited to operating as a mobile detailing technician, Matt gives us confidence in what we do as the quality of his work is spot on. Matt has the potential to make his franchise flourish and we are ready to support when he wants to take the next steps. Tristan goes on to say;
âMatt is passionate about his work, his customers really appreciate the hard work he puts in and come back to him time and time again. It's clear to see that given the right support Matt has the potential to take his franchise on to the next levelâ
Itâs safe to say Matt's financial stability is going from strength to strength whilst operating his MAX WAX Franchise. Matt's franchise continues to flourish with plans for the future;
âMAXWAX Worthing has developed at a steady pace over the last few years. With out a doubt there are highs and lows just as there are in any business but with clear growth plans and an exciting vision we have gone from strength to strength. In 2021 Callum joined the team, he is excelling now he has found a role that gives him great satisfaction in the work he does. Having an extra pair of hands that are now as highly skilled as my own enables me to take on nearly double the contracts I would operating solo. Not only that but I have someone working with me sharing the same vision I have for the growth of my Franchise business.â
We asked Matt about his future plans for his MAX WAX Franchise;
âGrowth and development. Itâs exciting looking to the future because it really is what you make of it and how far you are willing to go to make something successful. With some hard work and determination I am hoping the business will double in size within the next two years, meaning I will need to take a few steps back and pass on my knowledge to others in order to concentrate on the day to day running of the franchise. That being said it will always be difficult to put down the tools because I enjoy what I do at MAXWAX Worthing.â
If Matthew Firkins story is of interest, and you think you might have what it takes why not register your interest and a member of the team will get back to you.
EXCELLENT Based on 684 reviews Posted on Sarith MakuloluweTrustindex verifies that the original source of the review is Google. Jordan did an excellent job, taking care and pride in his work, leaving the car looking fantasticPosted on Cale PerrymanTrustindex verifies that the original source of the review is Google. Top quality service from Jordon - cleared all the mould from my car and gave advice on how to prevent it in the future.Posted on Brian MorelandTrustindex verifies that the original source of the review is Google. Dom @ Max Wax did an incredible job, fully cleaning the interior of my car and wax cleaning the exterior to a high standard. Iâve used Max Wax 3 times now and would highly recommend the team.Posted on Sonny BurnettTrustindex verifies that the original source of the review is Google. Jordon did a very thorough job cleaning my car which was in a pretty bad state, he was happy to come on a bank holiday and work longer than what was originally expected, and he was very helpful and understanding at the start when I didn't have everything quite set up for him yet. It wasn't cheap, but it was a very thorough job and I would recommend it Max Wax to anyone.Posted on Charlie AllanTrustindex verifies that the original source of the review is Google. Really friendly. Responded same day. Did a really good job. I've gone from a car cultivating new species off 3 months in a garage to one that looks good as new. It hasn't been this clean in the years that I've owned it!Posted on Craig Saban SmithTrustindex verifies that the original source of the review is Google. Steffan was fantastic throughout and my car looks like new - just need to book him in for the ceramic coating now.Posted on Mary-Anne WoodwardTrustindex verifies that the original source of the review is Google. I was so disappointed when we collected our new Volvo XC40 from the dealership. Their valeter clearly had not taken any care when cleaning our car. I appreciate black is the most difficult paint finish to look after as it shows every little mark and paint swirl, but the swirling on the bonnet was awful. I mentioned this to the salesperson and was told this was to be only expected. Oh really!..... not in my book its not! I contacted Matthew at Max Wax in Shoreham after reading about the different types of Ceramic Coatings on offer and after speaking with him and then going on his in depth knowledge of his products I decided to go for the Williams Self Healing Ceramic. I am so thrilled and delighted that I did. The end result is Victor the Volvo đ¤ looks absolutely fabulous. Gleaming paint work that is a mirror finish and not a swirl in sight. The care and attention to detail these guys have taken is such a rare thing these days. Upon collecting Victor we were greeted with a spectacular welcome...our car was shrouded with a black cover, our favorite piece of music was playing together with a digital welcoming sign too. Then came the great unveiling and our car stood there in all its glory, light bouncing off the paintwork in every direction. No attention to detail had been spared. I felt so proud driving Victor home and he had many admiring glances from other road users too! I cannot recommend the Max-Wax team highly enough for giving our car the best possible paint protection for many years to come.Posted on Courtney WyerTrustindex verifies that the original source of the review is Google. Amazing job cleaning our car that needed quite a bit of work done. Very professional and friendly. Was very impressed with the job!Posted on LenaTrustindex verifies that the original source of the review is Google. Wonderful job done by Reece from MaxWax! The car looks new and shiny outside and spotless inside. Very happy with the service and will definitely use them again. Thanks a lot Reece! My OCD was not able to find a fault :)Posted on Daniel BurnettTrustindex verifies that the original source of the review is Google. Wonderful job following damage to interior from water ingress through poorly fitted windscreen by Autoglass. Max wax specialises in water ingress rectifications and removed all signs of mould. I just want to pass on my thanks for an absolutely fantastic job on the car. The interior is immaculate and looks like new!! I was dubious that when Autoglass said they would valet the car to clear the damage from their mistake, that it would just be a general clean the car inside and maybe a clear of the mould. However, what I have received is certainly not that. I canât believe the quality of the job. The service you have provided is superb. Friendly and helpful too, particularly for me working being able to drop the car off and supply me with a courtesy car! Such a professional job from yourself, even with the handover. Special mention to Dan đVerified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
